ARLA
OS
Our mission was to activate Arla’s sponsorship of the Swedish Olympic Committee before and during the Summer Olympics in RIO 2016. This was, by far, the most important sponsorship for Arla who had been a long-time successful partner to the Swedish Olympic Committee.
The campaign was the first of its kind for Arla in the sense that it was a digital campaign, which is a 360 degree turnaround compared to previous Olympics. The most important task was to profile milk a sports drink that enhances your performance (Nature’s own energy drink). Equally important was to reach and engage a younger audience with the message ”Nature’s own energy drink".
When it’s about reaching everyone
Ranging from y 18 - 65 in all demographic and geographical fields, we created different messages and unique content in order to stay relevant across all target audiences. In total the campaign reached 32 008 203 unique user on social media platforms alone over a period of 6 months.
As part of the campaign we partnered up with comedy group “I just want to be cool“ and a created a competition that only ran on Snapchat and only via I just want to be cool’s own channel. The campaign, being the first of its kind for Arla, gained a lot of attention and the results ultimately ended up on milk cartons in all Swedish grocery stores.
