Reebok
Interpret this!
Reebok Classic is all about creativity. It’s about giving people the tools to express themselves.
The thing is - you can’t be creative without being challenged. And you can’t create anything new without using something old as a base. Essentially, all new ideas, crafts and things are a remake, alteration or enhancement of something old. We get inspired, provoked or experienced and - boom! – creativity.
Interpret this! was about challenging the target group to bring forth their creativity. Synthetic creativity. We picked four influencers famous for exhibiting their creativity in social media. Each person represented one of the F.A.M.E. arts and crafts. We put them in the same room and challenged them to interpret completely random things that we presented to them.
What would the musical interpretation of an otter sound like? Or an art interpretation of a snow storm? The story behind the interpretations was told and seeded in social media.
Reebok brought the challenges, and the influencers brought the creativity.
