Sportamore
I am
Sportamore had an ambitious mission – activate mankind.
Too much sitting and not enough exercise have become one of the world’s biggest health problems. We wanted to aim our campaign towards the actual heroes. The heroes who get up in the morning to go for a run. Who defy soreness and tiredness and go out there and give it all. Again and again and again.
We used something most of them already have a relation to – training hashtags. We wanted them to feel affirmed when using them, rather than ashamed. The campaign was released together with the launch of Nike Pegasus 35 and the communication was built around #löpning (running).
We let the hashtag do a lot of the work for us. The data and the content were already there. We just had to connect the dots. And it worked!
The campaign was selected and nominated as best practice case study by Facebook Partner Manager Nordics.
Sportamore
I am #tjejemilen
As an integrated part of the I am campaign we activated Sportamores sponsorship of one of the biggest events in sweden: “Tjejmilen” For this campaign we included #tjejmilen and built the communication around how the hashtag had been used during the past year.
