MSD

Picture yourself growing old

Being diagnosed with cancer is one of the most frightening things a person can go through. When it truly sinks in that you have a potentially deadly disease.. When you realize that you may not be able to see your children or grandchildren grow up. When you realize that you’re not done growing up yourself.  

With this campaign we want to highlight that there are ways to potentially prevent the worst from happening and that you can do a lot by being cautious and recognize symptoms at an early stage.

MSD

Signs

We live in extraordinary times and it has affected people’s behavior in regards to getting checked up for symptoms of lung cancer. As a result of the current pandemic, people are less inclined to seek medical advice on symptoms they might experience.

The main purpose with the campaign was to inform our target audience to pay extra attention to these signs/symptoms and to read more about possibilities available.