HSB

Bospar - Home to grow in

Just as we were starting to feel at home in this big wide world, everything changed and our homes became our world. Suddenly, home was where we woke up, ate, trained, worked, loved and went to sleep. At first glance, this new existence appeared a lot smaller. 

Our mission for HSB was to shine a light on the importance of the concept of “home” throughout this shocking pandemic experience and to focus on how our homes, in some respects, actually made our world expand, as they made room for more of what truly matters – reflection, emotions and new interests and ideas.

HSB

Visningsdagar - Home to grow in

HSB

The feeling of change

Move together, apart, to a new area, a new city, with friends, strangers, break up, stay together, move away from home, apologize, shout and leave. make up and come back. 

Our home is a central part of our lives and something that is often associated with major life changes. This is something we took into account when developing the concept "the feeling of change".

The concept that has permeated communication in HSB’s digital channels in recent years and has made it possible for us to create content of an emotional character as well as humor and recognition as central themes.

Video and photo productions, influencer collaborations, distribution along with consulting, have created an effective and long term communication through digital platforms that has helped strengthen HSB’s position and delivered desired results.